I help entrepreneurs build businesses that work — at the intersection of marketing and technology, with the kind of clarity that comes from actually doing the work.
For the last seven years, Convology has been my home. Before that, I was building websites, running agencies, doing client work, and figuring out what I actually wanted to do with my career. The short version is that I love this stuff. I love tech, I love marketing, I love the way the two come together when someone gets them right.
And I love watching small businesses go from "I have no idea what I'm doing" to running something they're actually proud of. This page is the longer version of that.
Most people approach tech the way they approach a buffet. They grab everything that looks good, follow whatever a guru recommended, stack tool on top of tool, and end up with a plate that doesn't make sense. Then they wonder why their business feels complicated and exhausting.
Tech with Purpose is the opposite of that.
It means every tool you use, every system you build, every platform you choose should serve a specific purpose in your business and your life. Not someone else's blueprint. Not the internet's current obsession. Yours.
That's the lens everything I create is filtered through. Whether it's a YouTube tutorial on a single tool, a conversation inside Convology+ about restructuring an entire business, or a Tech Help Call where we untangle some specific knot — the question is always the same. Does this serve a purpose for you?
When your tech has purpose, your business gets simpler. When your business gets simpler, you start to love it again. And when you love it, you build more, do more, and become more, on your own terms.
That's the whole idea.
I've been online longer than I've been an adult. The career I have now is the result of about 25 years of trying things, building things, breaking things, and slowly figuring out what I actually want to do for a living. Here's the short version.
I was a kid with a computer and an internet connection. I started building sites because I wanted to. That was when I figured out I had a knack for this stuff and that I genuinely loved it. Twenty-five years later, that hasn't changed.
Somewhere between 2004 and 2008, I ran a blog and editorial site in the video game industry. It hit its peak in 2008, right at the height of the original blogging era. It made enough money to put me through college. That experience taught me how to build an audience, how to monetize content, and how the internet actually works as a business.
I went to college a little later than most people. Got a degree in business and marketing, and used the time to formalize what I'd already been doing on my own. While I was there, I also started my first agency.
I built my own agency while I was still in school. One of the more memorable clients was actually a college professor of mine, who saw what I was doing and brought me on for a project. That agency helped pay for school alongside the gaming site, and it was my first real experience running client work end-to-end.
After college I sold the agency and joined the corporate world. I worked at corporate agencies for several years. I learned a lot — how big organizations operate, how budgets really work, how to deliver on enterprise-scale client expectations. I worked on projects for Fortune 100 companies during this period and got a front-row seat to how the biggest brands actually run their marketing and tech.
I also figured out that I hated it. Corporate agency life wasn't for me.
I left corporate work and went back to building. Co-founded an agency with a former client. Started another agency on my own. I've been running multiple agencies in some form ever since. One of them, in the medical industry, I still own and operate today — we work with practices and providers across every major medical specialty.
This is the one. Convology started as my outlet for everything I'd been learning across the agency work — a place to share what was actually working, teach the tools I was using every day, and build something that was mine. The early version was mostly client work and consulting, with the YouTube channel slowly growing alongside it.
After three years of building Convology as a personal brand, I launched Convology+ — the membership and community. It changed everything. Suddenly the work wasn't just one-on-one client projects. It was a community of entrepreneurs supporting each other, with me embedded in the middle of it. That model is what Convology runs on today.
Convology is the heart of what I do. The agency work continues. The YouTube channel continues. Tech Help Calls happen every week. Convology+ is the thing I'm most proud of — a community of entrepreneurs building real businesses with the kind of clarity that's hard to find anywhere else online. I get to be a part of it every day. That's the job.
The center of everything I do is Convology and Convology+. Around that, I do agency work, run a YouTube channel, and meet with entrepreneurs every week on Tech Help Calls. Here's the breakdown.
Convology+ is where the deepest work happens. It's a community of entrepreneurs, with weekly calls, a full library of tutorials and frameworks, direct access to me, and a culture of helping each other figure out the tech and business questions that hold most people up. If you want to understand how I think about this work, this is where you see it firsthand.
Join Convology+Sometimes you don't need a community or a course — you need an hour with someone who knows the platform you're stuck on. One-hour blocks, one-off or in 3- or 5-call bundles.
Book a CallTutorials, walkthroughs, opinions, the occasional rant. The channel is the front door for most of the people who eventually find their way into Convology+.
Subscribe on YouTubeI work with entrepreneurs because I am one. I like working with smaller companies. I like working with solopreneurs. I like working with people who have a passion for building a lifestyle business — something that fits their life rather than the other way around.
The work I find least interesting is helping people who don't yet know what problem they're trying to solve. The work I find most interesting is helping someone with a clear vision implement the technology that makes the vision possible.
I have less than 4,800 YouTube subscribers as of this writing. I built a multi-six-figure business out of that channel. In fact, I earned my first six figures from YouTube content when I had less than 1,000 subscribers.
I share this not as a humblebrag but because it's a useful counter-narrative. You do not need to be a YouTuber to use YouTube. You do not need viral videos or a million subscribers to build a real business off the platform. You need useful content for the right audience, a clear path from "person who watched a video" to "person who works with you," and the patience to play a longer game than most YouTubers have the stomach for.
I teach this approach inside Convology+ as part of how I think about content and business. It's one of the more contrarian things I share, and one of the things I'm proudest of.
For a long time, the agency model and the done-for-you project work was the bulk of what I did. Two thousand dollar projects. Five thousand. Ten thousand. Twenty thousand. I've done them all. They paid the bills, they built my expertise, and they taught me what I know.
A few years ago I made a deliberate choice to scale back the done-for-you work in favor of growing Convology+. The shift was about lifestyle. I wanted a business model that didn't require me to constantly sell large projects to keep the lights on. I wanted to spend more time helping more people, and less time managing fewer, bigger engagements. Convology+ is that.
The other thing that shifted is the kind of project work I do take on. I've moved from done-for-you builds into targeted coaching engagements. These are deeper, more holistic relationships — typically with Convology+ members — where we work together on the bigger picture of their business, not just a single deliverable. Less "build me this thing" and more "help me figure out where this is going." For me, those are the meaningful outcomes worth chasing.
I'm on Tech Help Calls every day of the week. The big done-for-you era is largely behind me, and I'm happier for it.
If you want to talk about working together, the contact page is the place to start that conversation.
Get In Touch
I live in Southern California with my family. I love video games (the gaming blog wasn't an accident). I'm unapologetically geeky. I spend a lot of time playing with AI, building things, and tinkering on my computer for the fun of it. The line between work and hobby is genuinely blurry for me, which is something I've made peace with.
If you've ever watched one of my videos and thought "this guy seems like he actually enjoys this stuff" — you're right.
The short version of the credibility section, in numbers.
The way you connect with me depends on what you're trying to do. Here's the breakdown.
The deepest engagement. Community, calls, full content library, direct access to me. If you want to understand how I think about tech and business, this is the place.
Join Convology+The free way to see what I do. Tutorials, deep dives, opinions. Subscribe if any of it lands.
Subscribe on YouTubeYou have a specific problem and want focused help. One-hour blocks, available as one-off sessions or in three- and five-call bundles.
Book a CallYou have a serious project and want to talk about working together directly. The contact page is the right place to start that conversation.
Get In Touch